Backpack vs. Briefcases: Steps towards Rhetorical Analysis

This essay discusses the connections of rhetoric to everyday life and media. Rhetoric is used by everyone whether they know it or not. Every person analyzes situations and even the way people act around them. Once you analyze someone you judge them and think of them in your own unique way. The human brain does the same thing with media. Media can be ads, campaigns, or even television. Media consumes our society. Media challenges and targets the brain for companies to be successful. Rhetoric is the way media uses images and language to persuade viewers. knowing how media rhetoric works allows consumers to know how they are being persuaded. Methods like Logos, ethos and pathos are used in media to target viewers. Most consumers are mindless and don’t realize that they agree with something even thought it may be for the wrong reason.